That Won’t Work In My Industry You know the one. The special industry. The different industry. The unique industry. The one where: Normal rules don’t apply Standard practices don’t work Common wisdom fails The Industry Trap “Our industry is different because…” Our clients are sophisticated Our services are complex Our market is unique But here’s […]
That Won’t Work In My Industry Read More »
Those letters after your name? They get you in the door. But understanding the attorney’s mind? That keeps you there. The Attorney’s World Every attorney lives with: The weight of client expectations The pressure of court deadlines The stress of opposing counsel The fear of missing something crucial They don’t need another source of stress.
Beyond Certifications: Inside the Attorney’s Mind (And How to Earn Their Trust) Read More »
Here’s the thing about marketing your professional services: It’s taking too long. Not because it’s complicated. Not because you’re doing it wrong. But because of a simple law that’s quietly sabotaging your efforts. The Law Parkinson’s Law says work expands to fill the time available. It’s why you spent three weeks perfecting that website copy.
The Parkinson’s Trap: Why Your Marketing Is Taking Too Long Read More »
Discover how your medical background is your secret weapon in sales. Learn why diagnostic thinking and patient consultation skills make you a natural at closing deals.
Sales Is Only as Difficult as You Make It: A Clinician’s Guide Read More »
Picture this: It’s December, and you’re looking back at 2025, wondering where all the time went. Like many consultants, you might think you have 365 days to hit your sales goals. The reality? You have just 250 selling days. That’s right – only 250 opportunities to move your business forward. The Real Challenge Isn’t Time
The Hidden Truth About Your Sales Year: Why Every Day Counts Read More »
A Sunday Night Routine to Maximize Your Week As medical professionals turned entrepreneurs, you’re no strangers to the importance of routines and procedures. Just as these habits are crucial in the medical field, they are equally vital in the world of sales. Establishing effective rituals can streamline your workflow, enhance productivity, and set the stage
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LinkedIn Leads If you’re like most professionals, you’ve probably spent a fair amount of time perfecting your LinkedIn profile. You’ve written a compelling summary, listed your work experience and skills, and even included a professional headshot. But have you paid attention to your LinkedIn settings? It might surprise you to learn that the default settings
Are Your Competitors Stealing Your Prospects And LinkedIn Is Helping Read More »
The Importance of Providing Clear Contact Information for Inbound Leads One of the most frustrating experiences can be trying to connect with a business, only to find that there is little to no contact information available. This was exactly the situation I found myself in when I had a scheduled call with a prospect over
Don’t Make It Hard For Clients To Reach You Read More »
Business Laws Can Benefit Your Business As a business owner, it’s important to not only have a strong understanding of your industry and the products or services you offer, but also to be knowledgeable about the various laws and principles that can impact your business. Here are five laws that all business owners should be
5 Business Laws They Never Taught You in School Read More »
