LinkedIn Leads
If you’re like most professionals, you’ve probably spent a fair amount of time perfecting your LinkedIn profile. You’ve written a compelling summary, listed your work experience and skills, and even included a professional headshot. But have you paid attention to your LinkedIn settings? It might surprise you to learn that the default settings on your profile could be costing you leads and helping your competitors. In this blog post, we’ll explore how the settings on your LinkedIn profile might be affecting your visibility and what you can do to change them to your advantage.
Using LinkedIn To Find Experts
I was contracted by a personal injury law firm in Seattle that had contracted me to do a custom LinkedIn session for the partners. The training was scheduled to start early so I flew in the night before. When I shared my travel plans the senior partner offered to take me out to dinner near my hotel.
During dinner, the senior partner mentioned that he was in need of a medical expert witness for an upcoming trial and was wondering if LinkedIn might be a useful tool for finding one. As this is one of those things LinkedIn is perfect for I was happy to share some of the ways that LinkedIn can be used to connect with potential expert witnesses.
I explained to the senior partner that LinkedIn is a great resource for finding expert witnesses, as it allows users to search for professionals by industry, job title, and location. By using the advanced search function and entering relevant keywords, it’s possible to narrow down the results and find potential expert witnesses who meet specific criteria. I was also happy that a client of mine showed up at the top of the search results. I pointed out to the partner that Doctor was a second level connection and that I was the connection they had in common and if he wanted I would be happy to make a personal introduction. He liked the sound of that but then it happened. On the right side of the page was a box that can steal your leads quickly. Five profiles of competitors showed up in the People Also Searched For box that LinkedIn populates to entice users to dive deeper. Your prospects heading off to look at your direct competitors LinkedIn profiles… thanks LinkedIn :(.
Stop Sending Your Leads To Your Competitors
The attorney asked me to click on another medical expert and another expert. He commented to me that they all looked great. He said he didn’t realize there would be so many options to select from if the expert I recommended wasn’t available. You can see how quickly you could lose an opportunity.
The People Also Search For feature displays a list of other LinkedIn users who have been searched for by people who have viewed your profile. While this might seem like a useful way to discover new connections, it can actually be detrimental to your business leads.
One of the main issues with the “People Also Searched For” section is that it can distract visitors from your profile and lead them to view other users’ profiles instead. This can be particularly problematic if you’re trying to generate leads for your business.
So, how can you stop your business leads from leaving your LinkedIn profile because of the “People Also Searched For” section? The good news is that it’s easy to turn off this feature. Simply follow these steps:
- Go to your LinkedIn profile and click on the “Edit public profile & URL” button in the top right corner.
- Scroll down to the “Public profile settings” section.
- Uncheck the box next to “Let others see who you’ve been viewed by and who’s viewed your profile”
- Click “Save changes”
By turning off the “People Also Searched For” feature, you’ll be able to keep visitors focused on your profile and increase the chances of converting them into business leads. Don’t let this distracting feature get in the way of your business goals – take a few minutes to turn it off and start seeing results.
In conclusion, the “People Also Searched For” feature on LinkedIn can be a useful tool for discovering new connections, but it can also lead to potential business leads being diverted to your competitors’ profiles. By turning off this feature, you can keep visitors focused on your profile and increase the chances of converting them into leads for your business. Whether you’re a solopreneur looking to grow your customer base or a large company seeking new clients, taking control of the “People Also Searched For” feature can help you achieve your business goals. So don’t hesitate – take a few minutes to turn it off and start seeing results.
