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Read Time: 2:30 True story: A professional association invited me to speak about sales. With one condition: Don’t mention using the telephone. It was, they explained, beneath their profession. Let that sink in. The Great Irony These professionals wanted to know: How to get more clients How to grow their business How to increase their […]

Read Time: 2:10 “I’ll email you the proposal.” Five words that kill more deals than any objection ever could. Five words that turn your expertise into a PDF. Your solutions into spam. Your value into just another attachment. The Email Trap You think you’re being efficient. Professional. Responsive. What you’re really doing: Giving away control.

Read Time: 2:41 That case you analyzed at 3 AM? That’s consulting. That complex situation you solved under pressure? That’s consulting. That difficult conversation you navigated? That’s consulting. You’re already doing it. You just haven’t been paid what it’s worth. The Great Lie Someone told you that you need an MBA to consult. That you

Read Time: 2:24 Most consultants finish the work. Send the invoice. Move on. And miss the entire point of serving clients. The Opportunity Gap Your project isn’t the end. It’s the beginning. Your invoice isn’t the finish line. It’s the starting point. Your deliverable isn’t the goal. It’s the foundation. The Champion Effect A satisfied

Read Time: 2:10 Want to know why prospects aren’t calling back? You’re talking about solutions they don’t need yet. Want to know why your marketing isn’t working? You’re selling answers to questions they haven’t asked. Want to know the real problem? You’re focused on you. Not them. The Trust Moment When you describe someone’s problem

Read Time: 2:10 That silence in your sales conversation? It’s not empty space. It’s where understanding happens. That hesitation in their voice? It’s not indecision. It’s an opportunity to learn more. The Conversation Truth Sales isn’t in what you say. It’s in what you hear. It’s not in your pitch. It’s in your understanding. It’s

And What to Do Instead to Get Found by Attorneys These are the 5 biggest website mistakes nurse consultants can’t afford to make — identified through hundreds of real-world website reviews and visibility audits. If you’re a Legal Nurse Consultant, Nurse Life Care Planner, or Nurse Consultant — and your website isn’t generating leads (or

Read Time: 2:10 Nobody ever went out of business because their website wasn’t perfect. Or because their business cards weren’t fancy enough. Or because their logo needed work. They went out of business because they didn’t sell enough. That’s it. That’s the post. (But let’s continue anyway…) The Great Distraction Everyone’s obsessing about: Their brand

Read Time: 2:14 Tell someone a fact: Their brain processes it. Tell someone a story: Their brain lives it. That’s not metaphor. That’s neuroscience. The Brain Truth When you share data: One part of the brain lights up. When you tell a story: The whole brain comes alive. Every sensory cortex. Every emotional center. Every

Read Time: 2:10 True story: First business owner proudly shares: “My AI chatbot handles all customer inquiries!” Twenty minutes later: Second owner excitedly announces: “My outreach bot messages all potential clients!” Wait. Hold on. Think about this. The Automation Loop Bot 1: “Hello! How can I help you today?” Bot 2: “I’d like to discuss