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The Importance of Providing Clear Contact Information for Inbound Leads

One of the most frustrating experiences can be trying to connect with a business, only to find that there is little to no contact information available. This was exactly the situation I found myself in when I had a scheduled call with a prospect over the holiday break to discuss lead generation for new clients. The clients inbox was bouncing email because it was too full so I noticed that the Zoom reminders were bouncing. I checked the contact record inside my CRM and noticed that the phone number was not filled out so they would not be getting the text reminders.

As I prepared for our call, I did my usual 5 minute review of the prospect’s website and LinkedIn profile. However, now I had a reason to be searching as I needed to find a way to contact them. I looked at the website, I couldn’t find any information on how to actually get in touch with the business. The only option available was a form submission, which I quickly filled in and got a response thanking me for my submission and letting me know that they would get back to me within two business days. There was no indication of where the business was located, not even a hint of the region they were in making a Google search pointless, heck their website didn’t even come up as a search result. And when I checked the prospect’s LinkedIn profile, there was zero contact information available.

The Frustrating Experience of Trying to Connect with a Business with Limited Contact Information

At this point, I couldn’t help but wonder: was this prospect in business or the witness protection program? It was a strange and unexpected situation, and one that left me feeling frustrated and unsure about how to proceed.

In today’s digital age, it’s important for businesses to make it easy for potential clients and partners to get in touch.

One study was conducted by the American Marketing Association and published in the “Journal of Marketing.” The study found that “follow-up contacts with a sales lead can increase the probability of converting the lead to a customer by more than 300%.

Clear contact information for inbound leads

Another study, conducted by InsideSales.com and published in the “Harvard Business Review,” found that “35-50% of sales go to the vendor that responds first,” and that “speed to lead” (the time it takes to make initial contact with a lead) is the “new differentiator.” These studies suggest that following up with leads and prospects in a timely manner can be critical to converting them into customers. It is important for a business to have a system in place for following up with leads, and to make sure they are making timely and relevant contact with prospects in order to increase their chances of success.

The Role of Online Appointment Scheduling in Generating Inbound Leads

If I was a prospect and came to this site the lack of information and options to contact would send me back to Google to look for other options. To be honest, I might have filled in the form but I would have continued to look for other options because in my mind the task remains uncompleted. This is one of the reasons I encourage clients to installing online appointment scheduling on their site. If a prospect can book an appointment even if it might be a couple days in the future, prospects tend to stop looking for the alternate service providers.

It’s crucial to make it easy to connect with you. Without this information, it is making it difficult for prospects to interact with you, leading to missed opportunities.

So if you’re a business owner, make sure you’re providing clear and accessible ways for people to get in touch. It’s a simple step that can make a big difference in your success.

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