Marketing

The phone rings on Saturday afternoon. It’s a prospect. Do you answer? Before you rush to defend your sacred weekend time, consider this: The prospect isn’t calling you because they’re desperate. They’re calling because they finally have time to think. The Weekend Window Here’s what’s really happening when a prospect reaches out on weekends: They’re […]

Let’s talk about your email address. You know that digital identifier you’ve been hanging onto since you first launched your business? The one that seemed perfectly fine at the time?  (Looking at you, acmeexplosives@gmail.com). The Nigerian Prince Effect We’ve all received that email: “Dearest Beloved, I am Prince [insert name] of Nigeria, and I have

Are you unknowingly losing potential clients every day? Research shows that professional directory listings without profile photos are passed over up to 14 times more often than those with photos. For consultants and professional service providers, this means dozens of qualified prospects may be moving on to your competitors simply because you’re missing this crucial