Read Time: 2:10 Nobody ever went out of business because their website wasn’t perfect. Or because their business cards weren’t fancy enough. Or because their

Read Time: 2:14 Tell someone a fact: Their brain processes it. Tell someone a story: Their brain lives it. That’s not metaphor. That’s neuroscience. The

Read Time: 2:10 True story: First business owner proudly shares: “My AI chatbot handles all customer inquiries!” Twenty minutes later: Second owner excitedly announces: “My

We’ve created a myth about sales. A story about natural-born sellers. About extroverts and smooth talkers. About some mysterious talent that you either have or

While others are watching Netflix… The best performers are planning their wins. One hour on Sunday night. That’s what separates the organized from the overwhelmed.

Recently we wrote about answering calls on weekends. The response was fascinating. And troubling. “I never answer my phone.” “Email only.” “If it’s important, they’ll

“Attorneys are so cheap they just don’t want to spend money to hire consultants” Everyone blames the market. “It’s too competitive.” “Buyers aren’t spending.” “Our

Let’s be honest about AI and sales. Everyone’s looking for the easy button. The magic solution. The technology that will finally make selling effortless. Stop.

Someone just helped you. Gave you their time. Shared their wisdom. Opened their network. What you do next matters more than the ask. The Critical

Three words that change everything:  “Can you help?” Not: “Let me tell you about my services”  “Here’s what I offer”  “This is why you need

I spoke with a prospect who default response was “I tried that before”, “We’ve done that already” and my favorite “it doesn’t work” with a

“Do good work and attorneys will refer you.” That’s the advice everyone gives. That’s what experts tell you. That’s what you want to believe. It’s

In 1962, Leavenworth, Washington was dying. The sawmills were closing. The railroad was rerouting. The mines were emptying. Another resource town destined to become a

The Popcorn Strategy Ever wonder why movie theaters serve such salty popcorn? At Cannery Brewing, they get it. They understand the psychology behind the perfect