We’ve created a myth about sales.
A story about natural-born sellers.
About extroverts and smooth talkers.
About some mysterious talent that you either have or you don’t.
It’s all nonsense.
The Great Sales Myth
We treat sales like it’s a black box.
Like it’s some mystical process that only chosen ones can master.
But here’s the truth:
Sales is a skill.
Like coding.
Like cooking.
Like playing an instrument.
And like any skill, it has structure.
It has patterns.
It has rules you can learn.
The Reality Check
The best salesperson I know is an introvert.
The worst one I’ve met was the life of every party.
Because sales isn’t about personality.
It’s about process.
It’s about showing up.
It’s about doing the work.
The Simple Structure
Sales follows a pattern:
- Someone has a problem
- You have a solution
- You help them understand how you can help
- They decide if it’s worth their money
That’s it.
No magic is required.
The False Complexity
We’ve made it complicated because:
- It makes us feel special
- It gives us an excuse when we fail
- It lets us hide from the real work
But complexity is the enemy of execution.
And execution is what sells.
The Truth About Sales Skills
You don’t need:
- The gift of gab
- Natural charisma
- Aggressive personality
- Manipulative tactics
You need:
- Listening skills
- Problem-solving ability
- Clear communication
- Consistent follow-through
That’s the list.
Nothing mysterious about it.
The Process Is the Power
Every successful sale follows a path:
- Understand the problem
- Show you can solve it
- Make it easy to say yes
It’s not about being clever.
It’s about being clear.
It’s not about being smooth.
It’s about being helpful.
The Real Difficulty
Sales isn’t hard because it’s complicated.
It’s hard because we make it hard.
We:
- Overthink every interaction
- Try to be someone we’re not
- Look for shortcuts that don’t exist
- Chase techniques instead of understanding
The Simple Truth
Want to be good at sales?
Listen more than you talk.
Ask better questions.
Solve real problems.
Show up consistently.
That’s the formula.
It works for introverts.
It works for extroverts.
It works for everyone who actually does it.
The Permission to Be Yourself
You don’t need to:
- Change your personality
- Memorize scripts
- Master manipulation
- Become someone else
You need to:
- Be genuinely curious
- Actually care about solving problems
- Do what you say you’ll do
- Show up every day
The Structure of Success
Sales success isn’t random. It’s not magic.
It’s not talent.
It’s:
- Clear processes
- Consistent actions
- Genuine interest
- Real solutions
The Next Step
Stop making it complicated.
Stop waiting to become “natural” at sales.
Stop looking for the secret formula.
Instead:
- Learn the basic structure
- Follow the process
- Do the work
Because here’s the thing about sales:
It’s only as difficult as you make it.
And most of us are making it way too hard.
The Choice
You can keep treating sales like it’s some mysterious art.
Or you can treat it like any other skill you’ve ever learned.
One path leads to excuses.
The other leads to results.
Choose wisely.
