Read Time: 2:10
True story:
First business owner proudly shares:
“My AI chatbot handles all customer inquiries!”
Twenty minutes later:
Second owner excitedly announces:
“My outreach bot messages all potential clients!”
Wait.
Hold on.
Think about this.
The Automation Loop
Bot 1: “Hello! How can I help you today?”
Bot 2: “I’d like to discuss your services!”
Bot 1: “I’d be happy to help!”
Bot 2: “Great! Tell me more!”
Nobody has money.
Nobody makes decisions.
Nobody buys anything.
But the automation works perfectly.
The Digital Delusion
Everyone’s automating:
Their outreach
Their responses
Their engagement
While forgetting:
Money lives with humans
Decisions live with humans
Business happens between humans
The Tech Trap
We’re so busy:
Building automation
Creating systems
Removing humans
That we forgot:
Only humans buy
Only humans decide
Only humans matter
The Simple Math
Bot talking to bot = 0
Bot talking to human = 0
Human talking to bot = 0
Human talking to human = Business
The Market Reality
While everyone rushes to:
Automate everything
Remove humans
Build systems
Real business happens:
Person to person
Face to face
Human to human
The Ironic Truth
We’re spending:
Money we don’t have
To build systems we don’t need
To reach bots that don’t buy
While ignoring: The humans with budgets
The people with authority
The decision-makers with money
The Professional Edge
While others:
Build bot armies
Create automation
Remove humans
You could:
Make real calls
Have real conversations
Build real relationships
The Simple Choice
You can:
Join the bot parade
Build more automation
Remove more humans
Or:
Be refreshingly human
Surprisingly present
Actually helpful
The Next Step
Look at your:
Automation plans
Bot strategies
System designs
Ask yourself:
“Who’s actually buying?”
“Where’s the real money?”
“When did a bot sign a check?”
Because here’s the reality:
While bots talk to bots
Humans are doing business
With other humans
Choose to be human.
Choose to be present.
Choose to be real.
The bots can talk amongst themselves.
