January 27, 2025

The Parkinson’s Trap: Why Your Marketing Is Taking Too Long

Here’s the thing about marketing your professional services: It’s taking too long. Not because it’s complicated. Not because you’re doing it wrong. But because of a simple law that’s quietly sabotaging your efforts. The Law Parkinson’s Law says work expands to fill the time available. It’s why you spent three weeks perfecting that website copy. […]

The Parkinson’s Trap: Why Your Marketing Is Taking Too Long Read More »

Free Email Addresses: When “Free” Costs You Business

Let’s talk about your email address. You know that digital identifier you’ve been hanging onto since you first launched your business? The one that seemed perfectly fine at the time?  (Looking at you, acmeexplosives@gmail.com). The Nigerian Prince Effect We’ve all received that email: “Dearest Beloved, I am Prince [insert name] of Nigeria, and I have

Free Email Addresses: When “Free” Costs You Business Read More »