“I Tried That. It Doesn’t Work.” (And Why That’s Not The End)
I spoke with a prospect who default response was “I tried that before”, “We’ve done that already” and my favorite “it doesn’t work” with a complimentary eye roll. “I tried content marketing.” “I tried LinkedIn.” “I tried video.” “It doesn’t work.” But here’s what’s really being said: “I tried once.” “I tried briefly.” “I tried […]
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