The 5 Biggest Website Mistakes Nurse Consultants Can’t Afford to Make

And What to Do Instead to Get Found by Attorneys

These are the 5 biggest website mistakes nurse consultants can’t afford to make — identified through hundreds of real-world website reviews and visibility audits. If you’re a Legal Nurse Consultant, Nurse Life Care Planner, or Nurse Consultant — and your website isn’t generating leads (or even getting traffic) — this post is written for you. Too often, highly qualified medical professionals launch a site that looks decent but silently fails to do the one thing that matters most: get found by attorneys. Whether you built it yourself, hired a designer, or used a template, there are common and fixable reasons why your site may be invisible to your ideal clients. Let’s walk through the five biggest mistakes that could be costing you cases — and what to do instead.

 

Creating a website can feel like checking off a box on your “business startup” to-do list. But for nurse consultants, your website isn’t just a digital business card — it’s your visibility engine. If attorneys can’t find you or instantly understand what you do, you’ve just lost a potential case.

After reviewing huindreds of nurse consultant websites, here are the five most common — and costly — mistakes we see.

 

1. No Mention of Location

Attorneys don’t search for “nurse consultant expert witness.”
They search for:

• “Life Care Planner in Dallas”

• “Medical Cost Projection expert Florida”

The mistake: Many nurse consultants leave location details off their website, assuming that because they work remotely, geography doesn’t matter. But it does — to Google and to the people searching on it.

Search engines prioritize local relevance. Without geographic keywords, you’re invisible in city- and state-level searches — which is exactly how most attorneys look for support.

Yes, you can work with attorneys anywhere.
But if your website tries to target everywhere, it will rank nowhere. The best strategy is to choose one or two locations to focus on — either where you’re licensed, where you’re already working cases, or where there’s strong demand.

We’ll unpack this strategy in more depth in an upcoming post:
“Why Working Remotely Doesn’t Mean Ignoring Local SEO.”

Fix it:

• Add your city, state, and service area to every main page (homepage, about, services).

• Create separate pages for each core service and each key region — for example:

  • /life-care-planning-philadelphia

  • /medical-cost-projections-new-jersey

 

2. All Services on One Page

The mistake:
Many nurse consultants list every service they offer — Life Care Planning, Medical Chronologies, Expert Witness Testimony, Cost Projections — on a single “Services” page, often with just a sentence or two under each.

Why it hurts:
From a search engine perspective, Google wants to rank a single page for a single topic. If your services page is trying to be about everything, it ends up ranking for nothing. You miss out on specific keyword traffic like:

• “Life Care Plan expert in Philadelphia”

• “Medical chronology for personal injury cases”

• “Nurse expert witness spinal cord injury”

From a visitor experience perspective, this approach creates confusion. Attorneys and paralegals scanning your site want to quickly find the one specific service they need. If everything is lumped together, they either get overwhelmed or assume you don’t specialize.

You lose them before they ever reach out.

Fix it:

• Create a dedicated page for each core service you offer. Not just a paragraph — give it real weight.

  • Example: /life-care-planning/

  • Example: /medical-chronologies/

• On each page:

  • Explain the service clearly in attorney-friendly terms

  • Add location-specific phrases (e.g., “serving attorneys in New Jersey”)

  • Include FAQs that address typical objections or questions

  • End with a strong call to action — “Download CV,” “Request a Consultation,” etc.

This structure not only boosts your SEO by allowing Google to understand and rank each page, but it also makes your site more user-friendly and conversion-focused.

 

3. No Clear Target Audience

The mistake: Writing your site for “everyone,” using vague terms like “healthcare professionals” or “clients,” instead of clearly stating you work with plaintiff and defense attorneys.

Why it matters:
Attorneys don’t have time to guess. If your copy isn’t specific, they’ll move on to someone who speaks their language.

Fix it:

• Say it plainly: “I support personal injury and medical malpractice attorneys with clear, defensible expert opinions.”

• Bonus: Add testimonials or case types you’ve supported (no PHI needed).

 

4. Hiding or Skipping Your CV Entirely

The mistake:
Some nurse consultants either bury their CV deep in their website — or skip uploading it altogether, thinking they’ll send it “after someone reaches out.”

Why it’s critical:
Your CV isn’t just a résumé — it’s your #1 sales tool. Attorneys are evaluating your qualifications before they ever contact you. If your CV isn’t downloadable, visible, or easy to access, you’re making them work too hard — and most won’t bother.

Fix it:

• Add a prominent “Download CV” button to your homepage, your About page, and every service page.

• Use a clear filename like JaneSmith_LNC_CV.pdf (not document123.pdf).

• Update your CV regularly — stale credentials erode trust.

Important:
Before uploading, add a “Not Retained” watermark to the PDF. This protects you from having your CV used inappropriately or included in a case file before formal retention.

Example watermark:

NOT RETAINED – FOR REVIEW PURPOSES ONLY

It’s a simple step that maintains your professionalism and boundaries while still making it easy for attorneys to evaluate you.

 

5. Ignoring How Google Finds You

The mistake:
Many nurse consultants build a beautiful website — but forget to tell Google it exists, or what it’s about. That means your site could be invisible, even if it looks great.

What you’re missing out on:

• Attorneys who are actively searching for someone like you

• Local traffic from people Googling “Life Care Planner in [your city]”

• Showing up in features like Google Maps or the “People Also Ask” section

Fix it — no tech background needed:
You don’t have to be a web developer. Just a few simple tools will make a big difference:

• Install a plugin like Rank Math or Yoast SEO
  These free tools help you write the short snippets Google shows in search results (your page title and description). They also guide you step-by-step to improve each page.
• Set up Google Search Console
  Think of it as Google’s way of saying, “Hey, we see you!” It shows you what search terms people use to find you — and tells you if something’s broken.
• Claim your Google Business Profile
  Even if you work remotely, listing your business with Google helps you show up in local searches and on Google Maps — which attorneys do use to search for experts.
• Add “structured data” to your site
  This just means giving Google a little more information about what you do (like “I’m a Life Care Planner in Tampa, FL”). Most SEO plugins help with this automatically.

If you’re not sure how to do this, your web designer or virtual assistant can likely help — or book a Visibility Audit and we’ll walk you through it.