Everyone’s making lists: Services they offer Credentials they have Experience they’ve gained
But they’re missing the only list that matters: The problems they solve.
The Power List
A problem inventory isn’t just a list. It’s your marketing blueprint. Your sales guide. Your connection catalyst.
It’s everything your clients worry about at 3 AM.
The Simple Truth
Your prospects don’t wake up thinking: “I need a life care planner” “I need a legal nurse consultant” “I need professional services”
They wake up thinking: “I need to prove future care costs” “I need to understand this medical record” “I need to win this case”
The Real Work
Start listening for: The worries they mention The fears they express The challenges they face The frustrations they feel
Write them down. Every single one.
The Collection Process
When clients talk: Record their exact words Note their specific phrases Capture their actual language
Don’t translate. Don’t interpret. Don’t professionalize.
Just listen and record.
The Marketing Gold
Each problem is: A blog post topic A presentation title A conversation starter A marketing message
But more importantly: It’s proof you understand.
The Pattern Recognition
After ten problems: You’ll see patterns
After twenty problems: You’ll spot trends
After fifty problems: You’ll know your market better than they know themselves
The Implementation
Use their exact words in: Your website copy Your presentations Your proposals Your conversations
Watch what happens when they hear: Their own language Their own concerns Their own challenges
The Professional Edge
While others talk about: Their amazing services Their years of experience Their impressive credentials
You talk about: Real problems Real challenges Real concerns
In their own words.
The Simple Start
Take out a blank page. Write down every problem you’ve solved. Every challenge you’ve addressed. Every worry you’ve eased.
Don’t stop at ten. Don’t stop at twenty. Don’t stop until you can’t think of more.
Then start listening for new ones.
The Growth Tool
Your problem inventory: Never stops growing Never stops evolving Never stops developing
Because problems change. Challenges shift. Concerns evolve.
Keep listening. Keep recording. Keep understanding.
The Next Step
Start your inventory today. Not tomorrow. Not next week. Not when you have time.
Today.
Because here’s the truth: The expert who best articulates the problem Gets to sell the solution.
Choose to be that expert. Start your inventory now.
