The Popcorn Strategy
Ever wonder why movie theaters serve such salty popcorn?
At Cannery Brewing, they get it.
They understand the psychology behind the perfect level of salt on their complimentary gourmet popcorn.
The popcorn that arrives at your table moments after you sit down.
It’s not just good – it’s deliberately salty.
Here’s what they know that others miss:
The best marketing doesn’t feel like marketing at all.
It feels like hospitality.
That bowl of popcorn does three things simultaneously:
- It says “welcome” before you’ve spent a dime
- It creates an immediate sense of abundance
- It makes you just thirsty enough to order that first beer
But there’s something deeper happening.
That popcorn is building a story about who they are
a brewery that pays attention to details,
that’s generous,
that understands hospitality isn’t about the big gestures
but about the small touches that show you care.
The genius?
The cost is minimal.
The impact is massive.
The memory is lasting.
Most businesses try to extract value before they create it.
They’re so busy trying to sell you something that they forget to give you a reason to want to buy.
Cannery Brewing knows better.
They know that sometimes the best way to make a sale is to give something away first.
Something small,
something thoughtful,
something that creates a need they can uniquely fill.
The lesson isn’t about popcorn.
It’s about understanding that marketing isn’t what you say
it’s what you do that makes people want to tell others about you.
What’s your popcorn?
